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Laba biznesa ideja
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Jebkursh bizness sâkas ar IDEJU. Vai ideja ir originâla, aizgûta vai nopirkta, tâ jebkurâ gadîjumâ ir biznesa „sirds”. Ja idejas nav, nav arî biznesa. Tâdelj veiksmîgs bizness ir jâveido uz labas idejas pamata vai arî iespejâm, kuras var meklet visur:

*biznesa kontakti un pazinju loks;
*biznesa zurnâli un avîzes, kurâs biezi raksta par veiksmem biznesâ, praktiskiem padomiem un iespejâm;
*speciâlâs publikâcijas par nozaru attîstîbu un tendencem;
*izstâdes, prezentâcijas;
*radio, TV un Internets;
*importa prechu statistika, kas ljauj apskatît importa apjomus pa to galvenajâm produktu grupâm un analizet biznesa iespejas importa aizvietoshanai ar produktiem, kas netiek razoti konkretajâ regionâ;
*tendenchu analîze: noverot iedzîvotâju, pateretâju pirkshanas uzvedîbu, likumdoshanu un citas tendences, saistîtas ar izveleto biznesa jomu;
*esoshie izgudrojumi un jaunievedumi.

Laba biznesa ideja var bût izgudrojums, jauns produkts vai pakalpojums vai originâla ideja kâ atrisinât ikdieniskju problemu. Tâ var bût arî:

iztrûkums tirgû, ko Jûs varat aizpildît;
kaut kas saistîts ar darbu, kuru Jûs jau veicat;
Jûsu hobija pârvershana par biznesu!

Lai arî kâda bûtu Jûsu ideja, Jums jâbût pârliecinâtam, ka tâ saskan ar Jûsu, kâ personîbas, velmem. Uzdodiet sev dazus jautâjumus par to, piemeram:

Kas ir tas, ko Jûs personîgi ienesîsiet biznesâ, njemot verâ savas zinâshanas un pieredzi?
Vai ir tirgus – nepiecieshamîba pec Jûsu idejas, un pateretâjs, kursh par to maksâs?
Kas bûs Jûsu galvenie konkurenti?
Kas Jûsu idejâ ir îpashs, kas to padara atshkirîgu no citiem lîdzîgiem produktiem un/vai pakalpojumiem, kas jau ir pieejami?
Kâ Jûs finansesiet savu biznesa ideju?
Kas var „noiet greizi”?

Izstrâdâ un pilnveido savu biznesa ideju

Dzîvotspejîga produkta vai pakalpojuma biznesa idejas izstrâde ir biznesa uzsâkshanas kritiskâkâ dalja. Tirgus izpete un noverteshana agrînâ stadijâ palîdz Jums novertet vai produktam / pakalpojumam bûs sava tirgus nisha.

Vai mana ideja ir pietiekami laba?

Jaunas idejas izstrâde biezi vien ir pamats biznesa uzsâkshanai. Daudzi uznjemçji saskata trûkumu tirgû un sâk biznesu, kas nodroshina ar produktu vai pakalpojumu, kuru tie nevareja atrast, kamer citi izdomâ veidus, kâ uzlabot jau eksistejoshus produktus, lai tos piemerotu savâm vajadzîbâm.

Ja reiz Jums ir ideja – izkopiet to! Jûs varat:

pârliecinâties vai Jûsu zinâshanas var tikt izmantotas biznesa idejas izstrâdâshanai;
uzsâciet tirgus izpeti, lai noteiktu, vai Jûsu ideja aizpilda tukshumu tirgû;
„brainstorm” („prâta vetroshana”) – apspriediet savu ideju ar kolegjiem – vinji var Jums sniegt dazâdus redzejumus par idejas dzîvotspeju no sava viedoklja;
izmantojiet „pielîmejamâs lapinjas” metodi – uzrakstiet sâkotnejo ideju un iedodiet to kolçgjiem, lai tie pieraksta savu viedokli, jautâjumus;
sekojiet lîdzi notikumiem, lai bûtu informeti par jaunumiem tirgû;
pârdomâjiet, vai Jûsu ideja der jauno tehnologjiju radîtajam pieprasîjumam;
izsveriet vai sociâlâs tendences cels vai pazeminâs pieprasîjumu pec Jûsu produkta.

Vai Jûsu idejai ir tirgus?

Bûtu labi novertet Jûs idejas dzîvotspeeju, t.i., vai Jûs varesiet izveidot ienesîgu biznesu ar sho produktu vai pakalpojumu?

Vairâki kriteriji var Jums palîdzet veikt shâdu produkta / pakalpojuma novertejumu:

Vai tas apmierina tirgus nepiecieshamîbu – aizpilda tukshumu?
Vai Jûs varat identificet potenciâlo pateretâju?
Vai tas pârdzîvos iespejamâs izmainjas apstâkljos?
Vai tas ir unikâls, atshkjirîgs vai pârâks pâr tiem, kurus jau piedâvâ konkurenti?
Kâda bûs konkurence - vietejâ, nacionâlâ, globâlâ?
Vai produkts ir droshs?
Vai tas atbilst likumdoshanâ noteiktajâm prasîbâm?

Tirgus izpeetei var bût liela loma atbildot uz daudziem no shiem jautâjumiem. Tâ var arî palielinât Jûsu veiksmes iespejas.

Tirgus izpete var bût vienkârsha vai sarezgjîta. Jûs varat:

neformâli noskaidrot draugu viedokli;
pârrunât ideju ar kolegjiem un biznesa partneriem;
aptaujât sabiedrîbu, vai vinji izmantotu produktu;
noskaidrot pateretâju viedokli par konkurentu piedâvâto lîdzîgo produktu velamajiem uzlabojumiem;
izveidot grupu (-as), kas piekristu piedalîties Jûsu produkta vai pakalpojuma testeshanâ;
uzraudzît ko dara Jûsu konkurenti;
noskaidrot kas darbojas un kas nee Jûsu izveletajâ tirgus nishâ;
izpeetît ekonomiskos un demogrâfiskos datus.
Tas cik daudz tirgus izpetes Jûs veiksiet bûs atkarîgs no tâ, cik daudz laika un naudas Jums bûs. Atcerieties, jo vairâk informâcijas jums bûs, jo labâk Jûs varçsiet izprast potenciâlos pateretâjus, tirgu, un kâ Jûsu produkts tajâ iederas.

Plânojiet savas idejas attîstîbu

Laba plânoshana ir pamats biznesa uzsâkshanai. Tas ir îpashi svarîgi Jûsu produkta vai pakalpojuma izstrâdes procesâ. No pasha sâkuma skaidri noteikti merkji un sasniedzamie rezultâti Jums noteikti palîdzes!

Svarîgi ir ieplânot galvenos posmus jeb pârbaudes punktus produkta izstrâdes stadijâ, kâ arî noteikt, kas jâsasniedz katrâ no tâm. Pârbaudes punktu galvenais merkjis ir ljaut Jums pienjemt lemumus par tâlâko projekta attîstîbu. Atkarîbâ no produkta vai pakalpojuma, galvenâs stadijas var bût:

*projekta sagatavoshana;
*parauga izstrâde;
*finanseshana;
*darbîbas uzsâkshana;
*mârketings.

Katrâ stadijâ Jums bûs jâpienjem lemumi par tâlâko rîcîbu, balstoties uz lîdzshinçjo progresu. Pârbaudes punktos redzamo rezultâtu salîdzinâjums ar sâkotneji nospraustajiem merkjiem ljaus Jums precîzâk izvertet progresu un noteikt tâlâkâs darbîbas.

Dazreiz ir verts noteikt katrâ pârbaudes punktâ sasniedzamos rezultâtus. Tiem jâbût:

*specifiskiem;
*izmerâmiem;
*sasniedzamiem;
*atbilstoshiem;
*ierobezotiem laikâ.

Izvertejiet progresu.

Pârbaudes punktu merkjis ir ljaut Jums novertet vai turpinât saskanjâ ar sâkotneji izstrâdâto rîcîbas plânu, vai nepiecieshams veikt korekcijas. Ja Jûs nesasniedzat nospraustos merkjus nepiecieshams izanalizet visus apstâkljus, kas ietekmejushi procesu. Ja konstatejat problemu, varbût nepiecieshams pârskatît sasniedzamos merkjus. Daudzos gadîjumos iespejams, ka Jûs pârstrâdâjat savu sâkotnejo produktu, to pilnveidojot, pamatojoties uz pârbaudes punktos identificetajiem rezultâtiem. Plâniem jâbût elastîgiem, lai tos varetu pielâgot apstâkljiem.

Jums pilnîbâ jâpârskata sava sâkotnejâ ideja, ja

komerciâli nav izdevîgi izstrâdât sho produktu vai pakalpojumu;
produkts tehniski nav sagatavojams, piemeram, to nav iespejams izgatavot, tas nebûs pielietojams.

Category: Tēmas | Added by: princha
Views: 13485 | Downloads: 0 | Comments: 6 | Rating: 3.4 |

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